ABOUT SIMS
THE SOUL OF SIMS
SIMS was created with one idea in mind: swimwear should make you feel incredible.
Designed in the UK and inspired by summers spent around the world, our collections are built around barely-there silhouettes, statement prints and considered details that have become signatures of SIMS.
We don't design for one summer. We create pieces you'll pack year after year - the bikini you always reach for, take on your best trips and make your best memories in.
Produced in limited quantities with a focus on fit, quality and detail. Sexy, effortless and made to be remembered.
This is SIMS.
OUR FOUNDER
I grew up in Cornwall, where the beach was always a huge part of my life (when the weather allowed it). I was the friend with far too many bikinis, but somehow I was always searching for something I couldn't find.
So I started SIMS.
What began with a love of swimwear has grown into four years of designing, learning, changing things, getting things wrong and figuring out exactly what I want SIMS to be.
For me, it's always been about creating the pieces I want to wear myself - tiny cuts, incredible fit, statement prints and details that make a bikini feel special.
SIMS has evolved a lot since I started it, and it still is. But the idea behind it hasn't really changed: make swimwear you can't wait to wear.
Savannah x