OUR BRAND
THE SOUL OF SIMS
At SIMS Swimwear, we believe swimwear is more than something you wear – it’s an expression of how you feel. It’s confidence, individuality and freedom. When you slip into a piece that truly fits, it has the power to transform your energy, your day, and even how you carry yourself.
Every SIMS creation is designed with that feeling in mind. From the first sketch to the final stitch, we are guided by a love of elevated design, thoughtful details, and conscious craftsmanship. Each piece is unique – designed to stand out without trying too hard – because we believe what you wear should feel as original as you are.
Our collections are produced in limited runs using sustainable fabrics and planet-kind practices, because we believe that quality should never come at the earth’s expense.
This brand was born from years of passion, growth, and countless hours perfecting the art of the perfect fit. We care about how our swimwear looks, yes – but even more about how it makes you feel: effortless, bold, unapologetically you.
Our hope is that SIMS becomes part of your story – the design you always pack, the one that turns heads, the one that reminds you of your best self.
With love,
Savannah x
Founder of SIMS Swimwear
OUR FOUNDER
I grew up in the seaside town of Cornwall, UK, where the beach was my second home (when the weather allowed it!). I spent every warm day by the ocean, and my friends would always joke about my endless bikini collection. But even with all those options, I could never find the one - something that truly felt like me: bold, flattering, and effortlessly comfortable.
SIMS Swimwear was born from that feeling -a desire to create something better. Swimwear that makes you feel confident, stand out, and capture that carefree vacation energy, no matter where you are.
From the beginning, SIMS has always been about more than just looking good. Every piece is consciously made using pre- and post-consumer waste materials, and all of our packaging is 100% sustainable. We believe that fashion should empower you and protect the planet.
Our mantra? It looks better on you...
Every bikini you buy is more than just a purchase - it's a piece of the SIMS journey. I'm endlessly grateful for your support, for believing in this brand, and for being part of something that started as a dream and continues to grow with every drop.
Thank you for being here.
Savannah x